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Marketing in Asia(三版)開箱文

Marketing in Asia(三版)開箱文是一本符合教學所需的教科書

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內容簡介: 博客來網路書店 ●In-Class Activities: These activities are designed to engage students in discussions with the instructor and fellow students. They involve individual and group activities, marketing research methods (surveys, focus groups, and online resources), brainstorming exercises, out-of-class assignments, and personal observations/write-ups. Each activity illustrates a concept from the textbook and typically involves 5 to 15 minutes of in-class time.

●Building Your Marketing Plan. The Building Your Marketing Plan guides at the end of each chapter are based on the format of the Marketing Plan presented in Appendix A. On the basis of self-study or as part of a course assignment, students can use the activities to organize interactions with businesses to build a marketing plan. Students and employers often suggest that a well-written plan in a student's portfolio is an asset in today's competitive job interviews. In Section V of the Instructor's Manual is a comprehensive set of resources to assist instructors in assigning and evaluating student marketing plan assignments.

博客來書店●Interactive Web Page and Blog: (www.kerinmarketing.com) The blog provides articles on current marketing topics for instructors and students. These short articles include videos, websites, synopses, and a classroom discussion guides so instructors can emphasize the practical aspects of marketing and help students develop professional marketing skills

●Chapter 19: Using Social Media to Connect with Consumers: Marketing features a dedicated chapter for soci博客來網路書局al media marketing, which is a new environment that is rapidly growing and changing. The authors cover the building blocks of social media marketing and provide interesting, thorough, and relevant content and examples. The authors discuss major social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Pinterest. They also explain how brand managers and companies can use these social networks to develop marketing actions to accomplish their marketing objectives. Also discussed in Chapter 19 are marketing metrics that are used to measure a company's success with social media marketing. This chapter is one reason why Marketing 12e is on the cutting-edge of marketing education.

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創意的五十道訣竅:連賈伯斯、祖克柏都在用的五十個創意小偏方(隨書附贈創意方格筆記本)

3秒思考,2秒決定!日本第一創意文具店KOKUYO員工必修的超效率思考術

競合策略:商業運作的真實力量(二十周年經典版)

決策思維

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  • 出版社:華泰文化    新功能介紹
  • 出版日期:2015/06/17
  • 語言:英文

Marketing in Asia(三版)開箱文

正面期待效應-期許、努力、表現、高期待高成就

把病貓變成老虎

做事不能沒有手段

人際關係與大腦的奧秘

經營人脈財富來

竊國者為王,竊小者為偷

厚黑妙法求人不損人

交心─別讓誤會成為拓展人脈的絆腳石

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Marketing in Asia(三版)開箱文

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